We’ve all seen companies that go through disasters, companies such as Tylenol, Enron, WorldCom, Firestone, Union Carbide and others. Some companies emerge stronger from such disasters and others fade away into oblivion. Was there something about their approaches to the problem that allowed them to survive or perish?
Why Some Companies Emerge Stronger and Better From a Crisis illus- trates how to survive a crisis and grow.
In this summary, you will discover seven essential competencies that companies need to learn in order to survive a major crisis. Many of those answers are counterintuitive. For example, if you act in the public’s best interest, you’ll not only feel better, but it’s more profitable in the long run. According to crisis management expert Ian I. Mitroff, the modern global enterprise has to be reorganized around crisis management.