Winemaker Paul Dolan has led Fetzer Vineyards to become one of the biggest and best-known wineries in the United States while also becoming a model for sustainable businesses around the world. As the president of Fetzer, Dolan is helping to lead his company — as well as the entire California wine industry — toward major changes in how wineries and grape growers preserve the environment, strengthen their communities, and enrich the lives of their employees, without sacrificing business success.
In True to Our Roots, Fermenting a Business Revolution, Dolan describes the six guiding principles he uses at Fetzer that can help man- agers in any industry build and grow stronger, more sustainable companies. With an intense commitment to define new business principles for the future, Dolan and Fetzer have taken positive and active steps toward proliferating sustainable commerce while leading a management revolution in one of the most competitive industries in the world. True to Our Roots offers a fasci- nating glimpse into the California wine industry as well as extensive proof that a company can do well while following sustainable business principles that focus on the future of employees, the environment and the community.