TRUE NORTH

According to Warren Bennis, as the world becomes more dangerous and our problems become more complex and dire, we long for truly distinguished leaders, men and women who deserve our respect and loyalty. True North is about this kind of leader.

True North is the internal compass that guides you successfully through life. It represents who you are as a human being at your deepest level and is based on what is most important to you.

Author Bill George shows how anyone who follows his or her internal compass can become an authentic leader. This leadership examination is based on research and first-person interviews with 125 of today’s top leaders –– with some surprising results.

The leaders interviewed for True North ranged in age from 23 to 93 and were chosen based on their reputations for being authentic and successful. They make up a diverse group of women and men from an array of racial, religious and socioeconomic backgrounds and nationalities. Among them are Howard Schultz of Starbucks, Andrea Jung of Avon and Chuck Schwab, founder of Charles Schwab & Co. Half of the group are CEOs, and the other half includes a broad range of nonprofit leaders just starting on their journey.

Discovering your True North takes a lifetime of commitment and learning. But as long as you are true to who you are, you can cope with the most diffi- cult circumstances that life presents. When you are aligned with who you are, you find coherence between your life story and your leadership. Can you recall the time when you felt most intensely alive and could say with confidence, “This is the real me”? When you can, you are aligned with your True North and are prepared to lead others authentically.

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