The innovator’s solution

Roughly one company in every ten is able to sustain the kind of growth that translates into an above-average increase in shareholder returns over more than a few years. Once a company’s core business has matured, the pursuit of new platforms for growth entails daunting risk — to put it simply, most companies just don’t know how to grow, and pursuing growth the wrong way can be worse than no growth at all.

In The Innovator’s Dilemma, Clayton Christensen showed how compa- nies that focus on high-end products for profitable customers can be blind- sided by “disruptive” innovations from new competitors — innovations that target low-end customers seeking cheaper products. In The Innovator’s Solution, Christensen and co-author Michael Raynor show established companies how to create disruptions rather than being destroyed by them — how to turn innovative ideas into new disruptive products that will lead to long-term profitable growth.