The heart of change

If you’ve ever tried to change anything, you know how hard it is. How do you go about getting your message across to truly change people’s behavior?

While most companies believe change happens by making people think differently, that isn’t the case. Instead, according to John Kotter and Dan Cohen, change happens when you make people feel differently.

You have to appeal more to the heart than the mind.

In this summary, you will learn about a new dynamic — the “see-feel- change” dynamic that fuels action by showing people potent reasons for change that spark their emotions. Built around the eight steps of change first introduced in Kotter’s bestseller, Leading Change, The Heart of Change gives straight advice on successful change — and true stories of companies making change happen.

Nếu bạn đã từng cố gắng thay đổi bất cứ điều gì, bạn sẽ biết nó khó như thế nào. Làm thế nào để bạn có được thông điệp của mình để thực sự thay đổi hành vi của mọi người?

Si alguna vez has tratado de cambiar algo, sabes lo difícil que es. ¿Cómo se hace llegar su mensaje para cambiar realmente el comportamiento de las personas?

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