The art of the start

“Entrepreneur” is not a job title: It’s the state of mind of people who want to alter the future. Doing, not learning to do, is the essence of entre- preneurship. Guy Kawasaki writes that his goal is to help you use your knowledge, love and determination to create something great without get- ting bogged down in theory and unnecessary details. In The Art of the Start, he presumes that your goal is to change the world — not study it.

At Apple in the 1980s, Kawasaki was a powerful leader who turned ordi- nary consumers into evangelists. As founder and CEO of Garage Technology Ventures, he has field-tested his ideas with dozens of newly hatched companies.

In The Art of the Start, Kawasaki takes you through every phase of creating a business, from the very basics of raising money and designing a business model through the many stages that will eventually lead your company to doing the right thing and giving back to society.

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