The 4 Disciplines of Execution

Do you remember the last major initiative you watched die in your organiza- tion? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it’s likely no one even noticed. What happened? The “whirlwind” of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow! The 4 Disciplines of Execution can change all of that forever.

The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven for- mula for executing on your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines –– focusing on the wildly important, acting on lead measures, keeping a compelling scoreboard, and creating a cadence of accountability –– leaders can produce breakthrough results.

4DX is not theory. It is a proven set of practices that have been tested and refined by hundreds of organizations and thousands of teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results –– regardless of the goal. 4DX represents a new way of thinking and work- ing that is essential to thriving in today’s competitive climate.

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