The 2020 Workplace

The workplace of the future is being shaped today by Web 2.0 — a collection of breakthrough social media technologies — and by the Millennial Generation, people born between 1977 and 1997. The convergence of these emerging work- place trends has created a generation of hyper-connected workers who are placing increased pressure on employers to overhaul their approach to talent management.The 2020 Workplace offers a practical game plan companies can use to attract and keep these employees.

Based on key findings from two important surveys of global professionals, as well as case studies from some of the world’s most successful organizations, The 2020 Workplace shows how the social technologies that are used outside the com- pany in marketing to connect with customers can be adapted for use inside the company to connect with employees. Authors Jeanne C. Meister and Karie Willyerd, two top talent management experts, bolster their thought-provoking research with real-world examples of these practices in action. They also describe the principles that leaders will need to develop to effectively engage employees in 2020. Offering 20 predictions for the future workplace, this summary is a guide to what companies should do — and are already doing — to create tomorrow’s workplace of choice.

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