Strategic partnerships

One of the strategies that experts consistently find to be among the most powerful for putting an entrepreneurial company on the path toward eco- nomic well-being is the use of joint ventures and strategic partnerships. When done well, these alliances provide both participating businesses with a chance to learn and benefit from each other, and to achieve results neither could achieve alone. Author, consultant and educator Robert L. Wallace has studied the habits and practices of entrepreneurs and, in Strategic Partnerships, he shares how entrepreneurial organizations can best leverage their respective strengths, minimize their weaknesses, and pool their resources to attain goals both large and small. He recognizes changing competitive environments, shifts in technology, demographics, and the cus- tomer economy, and maps out a path for organizations to follow when they want to accomplish great things and realize they cannot do it alone.

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