Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time and fewer resources, and they’re wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday’s sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant and valuable.
SNAP Selling shows salespeople how to overcome obstacles to win more sales with these short-fused, frazzled customers. Drawing on years of selling experience and the stories of other successful sellers, internationally recognized sales strategist Jill Konrath offers four SNAP Rules: Keep It Simple, Be iNvaluable, AlwaysAlign and Raise Priorities.
Once you’re aligned with what your potential customers are trying to achieve and have focused on their top priorities, you’ll start seeing a difference in your sales right away. When you start focusing on simplicity and personally bringing value, your business will really take off.
This summary offers an easy-to-read, easy-to-use guide for any seller in today’s increasingly frenzied environment.