Reality Check

For a quarter century, in his various guises as an entrepreneur, evangelist, venture capitalist, blogger and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, crackpot jargon, and outright foolishness and sloppiness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they’ve made is the Last Big Mistake.

Reality Check provides a tweaked, updated and supplemented collection of the best of everything Kawasaki has done and seen that pertains to starting and operat- ing a great organization. He focuses on the stages of the creation and operation of an organization, but readers can apply the lessons to all stages of an organization’s life span.

Kawasaki offers readers a unique guide for starting and operating great organizations — ones that stand the test of time and ignore any passing fads in business theory.Reality Check collects, updates and expands the best entries from Kawasaki’s popular blog, and features his inimitable take on everything from the art of branding to how to be a great moderator to how to drive your competition crazy.

In this summary, you will learn the tools that can make a 21st-century organization soar.