Predictably Irrational

When it comes to making decisions in our lives, we think we’re in control. We think we’re making smart, rational choices. But are we?

In a series of illuminating, often-surprising experiments, Duke psychologist and behavioral economist Dan Ariely refutes the common assumption that
we behave in fundamentally rational ways. Blending everyday experience
with groundbreaking research, Predictably Irrational explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, and we make them over and over. We consistently overpay, underestimate and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They’re sys- tematic and predictable — making us predictably irrational.

Predictably Irrational explains how to break through systematic patterns of thought to make better decisions. It also changes the way we interact with the world — one small decision at a time.