If you’re like most people, you face several influence challenges that have you stumped. For instance, at work your best efforts to make quality part of the everyday culture have yielded no improvements. Or maybe at the personal level you’re fighting a problem that has gone on for years.

Whether you’re a CEO, a parent or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. Most of us stop trying to make change happen because we believe it is too difficult, if not impossible. Instead we develop complicated coping strategies when we should be learning the tools and techniques of the world’s most influ- ential people. Almost all the profound, pervasive and persistent problems we face in our lives, our companies and our world can be solved.

Over the past half century, a handful of behavioral science theorists and practitioners have discovered the power to change just about anything. From high-powered influencers from all walks of life, we can learn every step of the influence process — including robust strategies for making change inevitable. Through years of careful research and studied practice, the authors have devel- oped powerful influence principles and strategies that can be replicated and that others can learn.

Not everyone will become influencers with a capital “I,” but everyone can learn and apply the methods and strategies the world’s best influencers use every day.