GREEN TO GOLD

Forward-thinking business leaders see the Green Wave coming and want to profit from it.

This summary explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors’ years of experience and hundreds of interviews with corporate leaders around the world, this summary shows how companies generate lasting value — cutting costs, reducing risk, increasing revenues and creat- ing strong brands — by building environmental thinking into their business strategies.

Authors Daniel C. Esty and Andrew S. Winston provide clear, how-to advice and concrete examples from companies such as Toyota and IKEA that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “Eco- Advantage” in the marketplace as traditional elements of competitive differ- entiation fade in importance. Esty and Winston not only highlight successful strategies but also describe why environmental initiatives sometimes fail despite the best intentions.

This summary is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions and growing pres- sure from customers and other stakeholders to strive for sustainability.

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