From Concept to Consumer

In From Concept to Consumer, renowned product developer Phil Baker explains how a great idea accounts for only 5 percent of all the factors of success and why the majority of the success is dependent upon a myriad of other factors, including the time it takes to get to market, price, marketing and distribution.

As he navigates the journey through the development process, Baker offers industry insight from his 30 years of experience about how to make critical deci- sions along the way that can ultimately result in getting the product onto retail shelves, in print, online and ultimately into the hands of consumers.

Baker also illustrates the sweeping changes that have overcome the develop- ment process in the past decade and is able to show how, in this new era of short development times and even shorter product life cycles, the use of OEMs, ODMs and Asian manufacturers creates an equal playing field that enable practically any- one to be able develop technologically complex products.

From Concept to Consumer not only shows readers how to take an idea and turn it into a successful product, but also prepares them for what happens after the product’s introduction. It shows them how to stay one step ahead of competitors by being their own best competition.

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