Exploiting Chaos

Chaos is the uncertainty sparked by uncharted territory, economic recession and bubbles of opportunity. Chaos causes organizations to retreat, but not always.

Did you know that Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but they also reshuffle the deck and change the rules of the game.

Dramatic change and simple evolution give birth to a new set of market needs. In Exploiting Chaos, innovation expert Jeremy Gutsche shares powerful ideas and vivid stories that will help you stimulate creativity, identify opportunity and, ultimately, exploit chaos.

This summary offers a business survival guide for all those looking to change the world. Topics include sparking a revolution, trend hunting, adaptive innova- tion and infectious messaging.

Gutsche, one of the world’s top trend spotters, reveals powerful strategies for thriving in any economic climate. He offers the quintessential road map for all those who seek opportunity in times of change. Gutsche explores how remarkable companies have risen from chaos, and he provides a toolkit that managers can use to foster a culture of innovation, create great products and services, and change the world.

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