If you are not tinkering with your business every day, sooner or later the mar- kets will begin to tinker with you — and it won’t be pleasant.
In Disciplined Dreaming, business innovator and jazz musician Josh Linkner shows exactly how you can create profitable new ideas, empower employees to flex their creative muscles and tap into the power of creativity to sustain a compet- itive advantage over the long haul. Drawing on interviews with hundreds of suc- cessful CEOs, entrepreneurs and artists, Linkner distills exactly how creativity can be encouraged, as well as its impact on the bottom line.
Disciplined Dreaming outlines a proven, easy-to-apply five-step process — Ask, Prepare, Discover, Ignite and Launch — that will help you and your team develop your creativity chops. Through illustrative stories, real-world examples and fun, yet practical, exercises, Linkner shows leaders and team builders how to become immediately more effective in discovering new routes to profitable solutions.
Designed to be flexible, Disciplined Dreaming clearly demonstrates how creativi- ty can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. WithDisciplined Dreaming, even the most resistant corporate bureaucracies can cultivate creativity and become more competitive in today’s shifting marketplace.