Customer Centric Selling

Even if you are the best salesperson in your company, you could be even better. Forget everything you think you know about selling products to buyers — the rules are changing, and it’s about time.

In CustomerCentric Selling, sales experts Michael T. Bosworth and John R. Holland lay out a new approach to sales, one in which salespeople stop forcing products on buyers and start listening to their goals, problems and needs. Stop giving your “expert” opinion on why a buyer should snap up your products, and start engaging decision makers in business conversa- tions that yield results. CustomerCentric Selling will help you stop working inefficiently, and start moving toward better, longer, more mutually benefi- cial relationships with your customers.