Compassionate Capitalism

Businesses have much to contribute beyond dollars and equipment: They have their expertise, their leverage, and the enthusiasm of their employees. In Compassionate Capitalism, Salesforce.com’s CEO Marc Benioff and veteran journalist Karen Southwick describe a new model of philanthropy that is so ingrained into every fiber of a company’s existence that it becomes integral to the company’s culture and a part of what holds the corporation together. Benioff and Southwick explain that corporations that have service as a core value of their culture will see both intrinsic and external returns. To be able to give is simply part of being human, they write, and companies that provide philanthropic community service will find that it energizes employees and executives.

Compassionate Capitalism shows companies, large and small, how they can use all of their resources to help their communities and, in doing so, help themselves and their employees as well. By using real-life examples from dozens of corporations and nonprofits, including Hasbro, IBM and Levi Strauss, the authors show corporate leaders how they can dare to be great by integrating community service within their organizations. They also demonstrate that there is no need to wait to be philanthropic, and describe how many companies have reaped many benefits for themselves and their communities by incorporating service into their businesses.

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