Common Purpose

What is common purpose? It is that rare, almost palpable experience that hap- pens when a leader coalesces a group, team or community into a creative, dynam- ic, brave and nearly invincible we. It happens the moment the organization’s val- ues, tools, objectives and hopes are internalized in a way that enables people to work tirelessly toward a goal. Common purpose is rarely achieved. But when a leader is able to bring it about, the results are outsized, measurable and inspiring.

Common Purpose features personal interviews with some of the most dynamic, successful and enduring leaders, including Gordon Bethune of Continental Airlines, Richard Boyatzis of Case Western Reserve University and John Tyson of Tyson Foods.

With new insights on how to approach a leadership mindset, as well as how to implement it, Joel Kurtzman sheds new light on the meaning of leadership, the crucial qualities of leaders and, most importantly, how to lead.

The road to common purpose in leaders and leadership is not an easy one.Common Purpose provides a road map to stay on that journey — and to succeed along the way.

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