What really separates those who get ahead? Hard work and accomplish- ments will only get you so far. If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need the kind of reputation or “personal brand” that convinces people to trust you with new opportunities.

It’ s not easy to build a great personal brand, however. You first have to understand that people will judge you based on the way you behave even in the most insignificant moments. Then you have to become conscious of the personal impression you are making every day. Next you have to be noticed — and noticed for the right qualities. Ultimately, a big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it.

Career Warfare offers the unwritten rules of organizational life, the real truths you need to know in order to build the kind of personal brand that shouts “headed for the top.”