Blink is about how we think without thinking, about choices that seem to be made in an instant — in the blink of an eye — that actually aren’t as simple as they seem, and about those instantaneous decisions that are impossible to explain to others.
Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing” — filtering the very few factors that matter from an overwhelming number of variables.
In his landmark bestseller, The Tipping Point, author Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within by exploring the decisions made by experts in museums, sales, sports, the military and the high-speed world of the New York Mercantile Exchange.
Drawing on cutting-edge neuroscience and psychology, and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make.
Never again will you think about thinking the same way.
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